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Madinah Soft-Landing Program

A gateway enabling innovation to launch and grow from Madinah.

The Madinah Soft-Landing Program Initiative aims to attract innovation-driven startups and ventures, particularly those aligned with the city’s values, and support their entry and establishment in Madinah.

The program provides a supportive environment that includes regulatory facilitation, partnerships, and market access, enabling companies to test solutions and scale their operations within the Munawarah Innovates ecosystem.

Economy and Society
Knowledge and Technology

Beneficiaries from the Initiative

Startups and innovation-driven ventures

Local and international entrepreneurs

Specialized talent in innovation sectors

Public and private sector partners

The local innovation and economic ecosystem

Objectives

Attracting innovative companies to operate from Madinah

Facilitating companies’ access to local and national markets

Supporting the development of partnerships between companies and various stakeholders

Strengthening knowledge transfer and building local capabilities

Expected Impact

Growth of the startup and innovation ecosystem in the city

Job creation and sustainable economic development

Attracting high-quality investments aligned with the city’s values

Strengthening the city’s position as a leading hub for innovation and entrepreneurship