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Urban Culture

Preserving heritage while shaping meaningful urban experiences rooted in Madinah.

The Urban Culture sector focuses on preserving Madinah’s spiritual and historical heritage while enhancing the quality and meaning of urban life.

It aims to integrate culture, design, and innovation to revitalize historic places, enrich public spaces, and create authentic experiences that reflect the city’s identity for residents and visitors.

Innovation Themes

Living Heritage City Experience

Developing urban experiences that preserve the spiritual and historical character of the city through creative design and digital technologies.

Seamless Mobility

Enhancing mobility across the city, particularly in visitation areas, through smart and sustainable solutions.

Diversified Tourism

Expanding the visitor experience to include cultural, educational, and health tourism, beyond the traditional visit.

Expected Transformations

Transforming historical sites into living, interactive experiences

Enhancing the quality of public spaces and increasing inclusivity

Strengthening residents’ and visitors’ connection to the city’s identity

Supporting sustainable tourism rooted in culture and heritage

Initiatives Under This Sector / Pillar

Citizen Engagement & Public Space Prototyping

Madinah Design Festival & Competition

These initiatives represent live experimental tools within Al-Munwarah Innovates ecosystem

Other sectors

Knowledge and Technology
Environment and Health
Economy and Society